A Krispies and Chipps Snack for Discerning Readers

Kathy G Lynch
3 min readSep 20, 2021

The Intent of the Intentional Searcher

Photo by Kate Hliznitsova on Unsplash

On my grocery list, krispies and chipps are always at the top. For I believe you can make the most exotic and tantalizing lessons for readers from both of them.

And any gourmet writer who loves to cook up fancy (or not so fancy, according to your tastes) lessons that beginner writers will gobble up quickly should become aware of just how scrumptious for snacking they both are to even the most discerning readers.

Don’t Forget the Appetizers

For what’s a meal without KRISPIES? A meal without krispies is like a hotel mini-bar without any goodies. You can’t enjoy what you don’t have.

But, what would a gourmet writer like you need to know about such things as keyword research? Especially while learning the specifics about appetizers such as KRISPIES?

The truth about Keyword Research concerns the Intentional Search for Products and Info that’s Emotionally Satisfying. That’s immediately and intentionally energizing as well as savory. And thus, inevitably earns the sale.

Being Intentional

So be intentional about your appetizers. For every buyer of a product and every searcher of info has an intention in her mind. Whether it be to solve a specific problem. Or discover the key ingredient in that recipe she loved while eating lunch at her friend’s home (maybe even yours) this afternoon.

And as a gourmet writer you need to know exactly what that search intent is.

For anybody and everybody has an intent when they are using search engines. It may not be completely intentional … for the intent may be “just looking to see what’s going on.”

But believe me, there is an oasis of intent in every search for writers to latch onto. For just typing in a keyword term is a very intentional act. An act that may or may not lead to something.

And whether or not it generates a quality lead for your business, or a fan for your recipes, or even a buyer of your products … is often totally up to you, the marketer. The content creator. The gourmet writer.

Adding the Chipps

For when a searcher latches onto a keyword term that you are actively targeting, good things happen.

All because you created a recipe that called for some krispies and chipps.

You add CHIPPS to your recipe by creating Content with High Intent that’s Packaged and Presented to Searchers who are looking for that content. Searchers who are seeking that info.

And then magic happens. The magic of manifesting articles with the goodies called intent chipps. You let the chipps fall where they are really needed. Really wanted. Really desired.

The Benefits on Taste Buds and Tummies

For the true magic happens because you mixed some krispies and some chipps together … and got a meal and a dessert all in one sitting.

And you aren’t the only one whose taste buds benefit from your creativity. For people everywhere can fill their tummies with what you decided to use as your entre into the world of gourmet writing: your irresistible and ravishing offerings.

Offers that readers latch onto and don’t let go of even when the bowl has been eaten and the package has been emptied.

Offers that readers can’t get enough of and have to keep on hand … just for those moments of relentless craving you get for something that’s become so irresistible and tantalizing that people just like you immediately rush out to get more before the supply is gone.

Your Personal Stash

And your stash of krispies and chipps is your own personal answer to the question “what would you never voluntarily give up because it tastes so good that people everywhere will search high and low for it?”

Just to be seen as smart enough to be on the inside, on the right side, of the latest trends.

So, hitch your reader’s taste buds to some luscious krispies and chipps recipe lessons. So they experience that “Oh so tasty, I’ve got to have more, now” feeling readers are bound to find enjoyable. For your mama taught you all about what was good … and good for you, as well as what’s good for those seeking what you have to offer.

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Kathy G Lynch

Kathy G. wants to show farmer's daughters how to become successful writers even in this highly competive world